Introducing Recipe Collections

Welcome to our latest product update! In this update we'd like to announce our new recipe collections feature.

Recipe collections are groups of recipes that you curate, and then publish directly to your App in 1 click. 

Be as creative as you like, for example: 

• create weekly menu plans: like your own recipe kit service! Create a week of example meals for your customers to use right away.

• themed recipes: by meal type, season, occasion, cuisine

• diet specific recipes: make it easy for your customers to choose recipes by diet type

Make it easy for your customers to engage with your recipe content. They can add them to a shopping list, or plan in a calendar, or even save and customise them in their collections.

Monetise your recipes with Recipe Collections!

Do your customers always ask you for recipes? 

This is a really FAST and SIMPLE way you can engage and monetise your customers with recipe content.

1. Using Smorg Studio, simply create and group recipes together however you wish into Collections.

2. Optionally assign them to a membership tier.

3. Publish directly to your App in 1 click for your customers to consume

Collections can appear in the navigation bar as indicated above, but if you have live programs it will appear in the More menu.

Guide your customers to the right recipes

Beware the paradox of choice. Too many recipes can be disorientating for your customers. Use collections to guide your customers to the right recipes, e.g. Weekly menu plans, seasonal recipes, or grouped by diet types.

Customers click into recipe collections to see the recipes you have selected, and then choose to add them to the calendar planner, copy them to their own private board, or add the meal to a shopping list immediately.

Personalisation

Your customers can also create their own collections of recipes based on the recipes you have made available to them in the App, The can personalise their own boards, and even edit the recipes to suit their tastes.

Searchable

All recipes that are published into collections are searchable automatically.

What's cool about this feature?

• Simplify for your customers. Organise your recipes into groups to make it easy for your customers to navigate.

• It's quick and simple. You don't need lots of recipes to get started. You can start small with simple but useful recipe collections, and start earning money sooner!

• Differentiation. This simple but powerful feature allows you to unleash your creativity! Create the collection content you need to uniquely reflect your brand and complement your programs.

• Increase retention. Publish new collections regularly to increase retention with your customers.

• Flexibility: Recipe collections can work independently, or together with your programs.